Business intelligence

Every call is data. Every customer is a relationship.

iSada captures everything that happens on the phone — then turns it into pipelines, dashboards, and insights you can actually act on. Analytics and sentiment analysis built in. Plus a customer CRM and review automation on Pro.

Analytics

A dashboard you'll actually open.

Calls, bookings, conversions, revenue — the only four numbers you need to know, updated continuously as calls and bookings come in. Drill down by service, call direction, and time window.

Calls today
247
▲ 18 vs yesterday
Booked
89
▲ 12 vs yesterday
Conversion
36%
▲ 3.2pts vs 7d
Revenue (this period)
CA$7,120
▲ CA$840 vs avg
14-day trend
Calls vs bookings
Calls Booked
Apr 18Apr 21Apr 24Apr 27Apr 30
CRM (Pro)

Every caller becomes a contact.

No more spreadsheets. No more Post-its by the phone. iSada builds your customer database automatically — every call, every booking, every preference. Tags, notes, and full history. All searchable.

  • Auto-segmentation. VIP, lapsed, new, loyal — sorted on first contact.
  • Full history. Every call, every visit, every cancellation in one timeline.
  • Export your data. Customer webhooks on Enterprise — your data is always yours.
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Customers
1,847 records
Contact example
Visits · Last contacted
Tag
Contact example
Visits · Last contacted
Tag
Contact example
Visits · Last contacted
Tag
Contact example
Visits · Last contacted
Tag
Contact example
Visits · Last contacted
Tag
Sentiment analysis

Know who's frustrated before they leave.

Every call is scored automatically the moment it ends. Negative calls auto-alert the business owner (Pro). The rest become your dataset.

😍
Delighted
Customer is enthusiastic. Used positive language, expressed satisfaction, agreed to a follow-up.
✓ Logged as a happy caller
😐
Neutral
Routine interaction. No clear signal either way. Logged for trend analysis but no action triggered.
— Log only
😠
Frustrated
Negative language detected. Multiple unresolved issues. Customer may churn — the owner gets an alert to call back fast.
⚠ Auto-alert the owner (Pro)
Reviews (Pro)

Amplify happy customers. Manage the rest.

After each appointment, iSada automatically texts customers a link to leave a review on Google, Yelp, or Facebook — at the right time.

Google
Where customers leave a review
Yelp
Where customers leave a review
Facebook
Where customers leave a review
Revenue tracking (Enterprise)

Know what works. Down to the dollar.

Slice revenue by service or staff member. See what's growing, what's slipping, and what's ready to scale.

Per service
Top revenue services
Color
Cuts
Treat
Style
Other
Top: CA$4,820 · Color
Per staff
Earner leaderboard
Maria
Chen
Aris
Jess
Ben
Top: CA$5,210 · Maria

Stop guessing. Start knowing.

Analytics and sentiment analysis built in. Plus a customer CRM and review automation on Pro. Live the same day.