Business intelligence

Every call is data. Every customer is a relationship.

iSada captures everything that happens on the phone — then turns it into pipelines, dashboards, and insights you can actually act on. Analytics, CRM, sentiment, reviews, revenue — all under one roof.

Analytics

A dashboard you'll actually open.

Calls, bookings, conversions, revenue — the only four numbers you need to know, refreshed every time the phone rings. Drill down by service, staff, channel, and time window.

Calls today
247
▲ 18 vs yesterday
Booked
89
▲ 12 vs yesterday
Conversion
36%
▲ 3.2pts vs 7d
Revenue today
$7,120
▲ $840 vs avg
14-day trend
Calls vs bookings
Calls Booked
Apr 18Apr 21Apr 24Apr 27Apr 30
CRM

Every caller becomes a contact.

No more spreadsheets. No more Post-its by the phone. iSada builds your customer database automatically — every call, every booking, every preference. Tags, notes, next-action reminders. All searchable.

  • Auto-tagging. VIP, lapsed, new, loyal — sorted on first contact.
  • Full history. Every call, every visit, every cancellation in one timeline.
  • Export anywhere. CSV, Zapier, webhook — your data, always yours.
Start your CRM
Customers
1,847 records
SK
Sarah Kim
8 visits · Last 12 days ago
VIP
MT
Mike Tran
3 visits · Last 4 days ago
New
AL
Anna López
12 visits · Last 6 days ago
Loyal
CW
Carlos W.
2 visits · Last 89 days ago
Lapsed
PR
Priya Rao
5 visits · Last 19 days ago
Loyal
Sentiment analysis

Know who's frustrated before they leave.

Every call is scored in real time. Negative calls auto-flag for manager review. Delighted callers auto-trigger review requests. The middle ones become your dataset.

😍
Delighted
Customer is enthusiastic. Used positive language, expressed satisfaction, agreed to a follow-up.
✓ Auto-trigger review request
😐
Neutral
Routine interaction. No clear signal either way. Logged for trend analysis but no action triggered.
— Log only
😠
Frustrated
Negative language detected. Multiple unresolved issues. Customer may churn — manager should call back fast.
⚠ Auto-escalate to manager
Reviews

Every platform. One inbox.

iSada monitors Google, Yelp, Facebook, and Trustpilot — auto-requests reviews from happy customers and alerts you the moment a new one lands. No more juggling four browser tabs.

Google
4.9 · 312 reviews
"Best dental clinic in Toronto. The new AI system makes booking so easy."
Yelp
4.7 · 184 reviews
"Called at 11 PM with a frozen pipe — they answered. Booked me first thing the next day."
Facebook
5.0 · 96 reviews
"My customers speak Spanish, French, and Arabic. iSada handles every one of them perfectly."
Trustpilot
4.8 · 47 reviews
"Game changer for our 3-location auto shop. Never miss a quote request, day or night."
Revenue tracking

Know what works. Down to the dollar.

Slice revenue by service, staff member, or marketing channel. See what's growing, what's slipping, and what's ready to scale.

Per service
Top revenue services
Color
Cuts
Treat
Style
Other
Top: $4,820 · Color
Per staff
Earner leaderboard
Maria
Chen
Aris
Jess
Ben
Top: $5,210 · Maria
Per channel
Where bookings come from
Phone
SMS
Web
Walk-in
Out
Top: $4,640 · Phone

Stop guessing. Start knowing.

Analytics, CRM, sentiment, reviews, revenue — every signal your business sends, in one place. Live in 24 hours.