ABOUT iSADA

Built for the businesses that keep the world running.

We build the AI receptionist for the plumbers, dentists, salons, clinics, restaurants, and shops that keep neighborhoods alive. The phone is still their highest-intent channel. We make sure it never rings out.

OUR MISSION

Service businesses are the backbone of every economy. They are also the most under-served by software. iSada exists so that a two-person shop can answer every call, in every language, with the same care and consistency as a hundred-person enterprise — without hiring a single new person.

THE STORY

A missed call started everything.

iSada was built by the team at Safi IT Consulting after years of working with small service businesses — and watching the same pattern everywhere: the phone is still the highest-intent channel, and too many new-customer calls go unanswered. Hiring a receptionist is out of reach for a two-person shop. Voicemail is a black hole. IVR menus feel like bureaucracy. The customer calling at 7pm on a Tuesday with a real, paying problem deserves better than "please leave a message."

So we built iSada: an AI receptionist that answers every call in 40+ languages, books the appointment on the spot, and never puts anyone on hold — built for almost every industry that depends on the phone, and launching across North America. The mission: never let a customer hang up because nobody was there to pick up.

FRIDAY 6:47 PM
CALLER
+1 (416) 471·0142 — new customer
RING · RING · RING · RING
RESULT
Voicemail. Nobody listens.
CA$480 LIFETIME VALUE · LOST
WITH iSADA
Answers right away. Books the job.
ANSWERS 24/7 · 40+ LANGUAGES
OUR VALUES

Four principles that shape every decision.

We refuse to compromise on any of them, even when it's slower or more expensive.

PRINCIPLE 01

Multilingual by default

40+ languages on day one for every plan, not a premium add-on. The world is multilingual; the front desk should be too.

PRINCIPLE 02

Tenant-owned data

Your transcripts, your customer data, your call logs. Yours. Export anything, anytime, in clean CSV/JSON. We never train shared models on your conversations.

PRINCIPLE 03

No vendor lock-in

Take your phone number — it lives in your own Twilio or Telnyx account, so it was always yours. Take your data — full CSV/JSON export, anytime. Cancel in one click. We earn your business every month.

PRINCIPLE 04

Built for service businesses

Not for call centers. Not for tech support. For the salons, clinics, shops, and tradespeople for whom every missed call is a real customer with a real wallet.

JOIN US

Want to work with us?

We're a small team building something we believe in. If you care about the businesses that keep neighborhoods alive, we want to hear from you.